Meet Ryan from Ryan ToysReview channel. This kid has an impressive audience of about 18 million subscribers. If you think his mom and dad started this channel ages ago or bought it from someone more successful – you are wrong. They started it on their own. They have bought a few toys and made their son unbox them in front of the camera. Although, parents say it was totally his idea. He was a fan of toys review videos and begged his mom and dad shoot one or two and launch his own channel.
Hard to believe a 4-year old would voluntary pose to camera. But the video was shared and they got their first viewers. However, among thousands of similar channels they had to invent their own unique schtick to stand out.
After watching a few footages, parents worked out their own strategy:
1. they had to share new videos daily;
2. the clips should be dynamic and engaging;
3. some graphics should be added to them.