Don’t you just love product placements in the movies? How else would you know which fizzy drink if you’re a superhero, or what car to drive if you’re a secret agent? These ads usually cost the advertisers millions of dollars! But, of course it’s chump change for the multi-billion dollar corporations.
If you want a famous actor to say on camera that Coke is better, you can’t just simply “buy” that line, as the actor would need to be involved in the approval process. It’s their reputation, after all, and we all know Pepsi is better. Yes it is! Anyway, in most cases this additional income helps to add more effects, stunts, locations and whatnot to make the movie look better.
You’d think that including such a small gadget like a phone or a watch in some random scene would be a piece of cake, but it is in fact a long and tiresome process involving, basically, scripting a whole additional scene just to show off the merch.
Today you’ll see some of the most expensive luxury men’s watches you may not have noticed while watching these movies.
Men in Black III, Hamilton Ventura XXL: $1,345
MiB is a great franchise where you can potentially advertise any kind of futuristic gadget, without the consumers even realizing what it is. As you can see in this shot, both actors have their luxury watches out, and the reason is – product placement. Gotta admit, this watch looks slick as hell.
Skyfall, Omega Seamaster: $5,950
James Bond movies are notorious for their various product placements as well, and Skyfall is not an exception, where you can see Omega Seamaster Professional Co-Axial. So far this brand of wrist luxury watches has been featured in 7 Bond movies, so it’s clear they’re doing it right.
Friends with Benefits, Breitling Chronomat 44 B01: $7,500
One of the most “subtle” product placements on this list is Justin Timberlake’s Breitling watch seen above. Man, they really were out of ideas on this one, weren’t they?
Dr. No, Rolex NATO strap Submariner: $10,500
Sean Connery is probably my favorite Bond to date, so I had to include this amazing waterproof Rolex for $10,000. I’ll never wear one myself, but it looks darn great on Connery.
The Lincoln Lawyer, TAG Heuer Grand Carrera Chronometer: $11,300
You know a watch means business when it’s called a “chronometer”. And here’s Matthew McConaughey discretely showing off the luxurious TAG Heuer Grand Carrera.
Fast and Furious 6, Jaeger-LeCoultre Deep Sea Chronograph: $17,500
How about a so-called “extreme watch” for $17,500? It is said to be able to handle any and all high-speed action, just ask Vin Diesel, The Rock or Paul Walker… oh, right, too soon?
Wall Street: Money Never Sleeps, IWC Da Vinci Perpetual Calendar Edition Kurt Klaus: $33,000
Here you can see an inconspicuous Michael Douglas wearing IWC Da Vinci Perpetual Calendar Edition Kurt Klaus (try saying that 3 times in a row) which can show you date, day, month, four-digit year and even moon phases, if you’re into that.
The Bourne Legacy, IWC Pilot Double Chronograph Edition Top Gun: $42,000
Renner is not just some guy with a bow and arrows, he’s also a super spy in the “Bourne Legacy” movie. He’s wearing IWC Pilot’s Double Chronograph (the Top Gun edition) with a classic cockpit-style design, and a 7-day power reserve, which may come in handy for a spy going off the grid.